// for AI consultants & automation specialists
Your work is worth $10K+.
Your sales process is getting you $3–5K.
The gap between what you deliver and what you charge isn't a confidence problem. It's a structural one. It lives in how you scope engagements, run sales conversations, and present the investment. Those three things are fixable.
// the value-price gap
You already know the work is worth more.
You build an automation that saves a client 10 hours a week. At their staff costs, that's roughly $25,000 a year in recovered capacity. You charged $3,500 for the project.
You've done this calculation after enough engagements to see the pattern. The value is consistently multiples of what you charge. And yet the $3,500 felt right at the time, because that's what your sales conversation produced.
The gap closes through structural changes in how you package your services, how you run the diagnostic conversation, and how you present the investment. When those three things change, the same expertise that produces $3-5K projects starts producing $10-15K engagements consistently.
// what actually needs to change
Three structural shifts. Same expertise.
Engagement Architecture
Move from quoting one-off projects to designing phased, outcome-driven engagements. The structure itself justifies the premium because you're managing a result, not delivering a task.
Diagnostic Conversations
The sales conversation builds the value case. When you diagnose the full scope of the problem, quantify the impact, and identify root causes before presenting solutions, the price becomes proportionate to the problem.
Value-Based Pricing
Present the investment against the cost of the problem, not against your time or competitor rates. When the prospect understands their problem costs $50K a year, your $10K solution is proportionate.
// the methodology
The INSIGHT Framework
A seven-stage diagnostic conversation structure that treats every sales call as a process of genuine discovery. You help the prospect understand their own situation more clearly, and the right commercial outcome follows naturally.
Built from 30 years of selling complex, intangible technical solutions. Refined specifically for AI consultants and automation specialists who need a structured approach that fits how they already think.
// two ways to start
Start where it makes sense for your situation.
// diagnostic
Revenue Audit
$397
A complete diagnostic of your sales process, from positioning through to close. Delivered as a detailed Loom walkthrough with scoring across five categories and prioritised recommendations.
- ◆ Five-category evaluation with specific scoring
- ◆ 15-20 minute personalised Loom walkthrough
- ◆ Written summary with top 3 priorities
- ◆ $397 credited toward coaching if you proceed
// transformation
90-Day 1:1 Coaching
From $3,997
A complete rebuild of your sales process over 90 days. Weekly call reviews, offer and pricing restructure, custom conversation framework, and a system designed to consistently produce $10K+ results.
- ◆ 6 bi-weekly coaching calls (45-60 min)
- ◆ Weekly async call reviews via Loom
- ◆ Complete offer, pricing, and LinkedIn restructure
- ◆ Conditional guarantee: $8K+ close in 90 days
// about
30 years selling technical solutions. Distilled into a framework for AI consultants.
I've spent three decades selling complex, intangible services to non-technical buyers. Enterprise technology, SaaS platforms, professional services. The kind of work where the buyer often can't fully evaluate what they're purchasing until after it's delivered.
The INSIGHT Framework is what I've learned about how to run those conversations well. It's built specifically for technical experts who are brilliant at solving problems but find the commercial conversation uncomfortable, inconsistent, or simply underpriced relative to the value they deliver.
The gap between your value and your pricing is fixable.
Start with a free 20-minute training on why technically good sales calls don't convert, and what to do about it.